Internet of Things Will Become a New Battlefield of Competition for Home Appliance Enterprises

Cross-border competition on the Internet once caught home appliance companies by surprise. However, after a round of storms, traditional home appliance companies saw the dawn: the Internet is already complete, and the Internet of Things is in progress.

Different from the way Internet companies usually race from online to offline, traditional home appliance companies are choosing a road from offline to online. What will have a greater impact on Ali and Xiaomi is that traditional home appliance companies have found different development models in the process of "crossing the river by feeling the stones. Like Haier and Midea, they are taking the road of intelligent hardware mode. Changhong has developed from a single hardware to a new content service product integrating software, hardware and business model, defining the terminal by service.

In the "Imagine UP New Life" published on the Internet, you don't need to find a card to swipe your card, and the gate will open automatically when you enter or leave the residential area; you don't need to bend over to pick up the car in the garage, and the parking lock will automatically rise after you leave the express cabinet, you don't need a password key, and you can automatically open the cabinet to pick up the parts... Not only that, but also a series of services such as self-service, completely change the traditional residential property services.

Behind this "original" life is the strength of traditional household appliances. In the future, traditional household appliance enterprises will be intelligent terminal companies, big data companies, sensor companies, and even the mobile phones launched by household appliance enterprises will simply "card" on the Internet of Things mobile phones.

Traditional home appliance enterprises are breaking through the current difficulties restricting the development of the smart home industry through the natural connection between terminal devices-different product standards, difficult to be compatible with each other, interconnected, even impractical, poor operating experience, difficult to upgrade and expand, etc.

Industry insiders said, "smart home is a new outlet in the industry. Changhong has broken the single hardware profit model, successfully built a new business model of 'terminal application service', created a new business type based on cross-border integration of home appliances, and opened up a new path for the transformation and development of the home appliance industry".

It can be seen that the future competition will no longer be the competition between single enterprises, but an ecological competition, an enterprise cluster and another enterprise cluster competition. Home appliance companies are working with partners in the ecosystem to explore and improve product experience, build an ecological chain, and innovate business models.